P4- TV Ident

 TV Ident

D2- Meeting the Client Brief

The brief:

For this brief, I was asked to create a cross media campaign in at least 3 different areas, which I fulfilled by creating radio and video trailers, a poster and a series of social media posts. Each of these sections had to acknowledge the conventions of the media type, and for a drama show. This also had to include an appropriate logo and house style which needed to be created in house.

Tv Trailer.

Technical Settings:

I made sure to follow all of the technical requirements of the brief, keeping the video at 25 frames per second which is the broadcast standard and keeping the video in HD, with a resolution of 1280x720. The audio of this video also reached broadcasting standards, having a bit depth of 16 and having a stereo 48kHz frequency, which is the standard for all broadcast media.

Aesthetic Properties:

In terms of creating the aesthetic for my show I focused on capturing the feeling of old detective stories, using the common codes and symbols of this genre. I did this through choices of props (magnifying glasses and revolvers which focus on more classical forms of crime and detective work), costumes (which focus on obscured figures, large coats and prominent moustaches, all of which were meant to be reminiscent of other popular detective characters) and music (which is in an older and more orchestral style, purposely being reminiscent of old detective plays and radio serials). Using all of these, I fulfilled the client briefs requirement to create a show in a specific sub-genre, as well as to appeal to a younger audience who are more likely to find these broad and iconic ideas interesting, especially with the modern resurgence of the popularity of the detective genre. When it came to the time of day I would film at, I made sure to film all of my outdoor scenes earlier in the day and my indoor scenes later, thereby keeping a similar level of light throughout the scene and making sure that my entire trailer would be legible. Finally, I used the ending of my trailer in order to provide a call to action and ensure that the viewer knows exactly when and where the show can be watched, thereby fulfilling the videos role as an advertisement.

How successful was this component:

When creating this component, I feel that I was definitely able to mostly fulfil my initial plans, with most of my storyboarded and scripted scenes being filmed. Through this the mood I wanted to create was established, and all of the information I wanted to reveal to the audience was revealed. However, due to constraints in budget and scope some small moments of the trailer had to be cut, such as the cabinet opening during the heist scene, and I feel some elements of the trailer, such as Dawson stealing clues, could have been clearer. Despite this, I still find this component to be successful and entertaining, as well as being able to fulfil its purpose of  introducing people to the world and story of my show, thereby adhering to all goals and limitations set out by the brief.

Radio Trailer/ Ident.

Technical Settings:

I also ensured that I closely followed the brief during the technical creation of my radio trailer, making sure to continue using a frequency of 48kHz. I also followed the brief by creating multiple versions of this trailer. For the radio I created a WAV audio file, which can be played by radio stations. I then created audio video trailers which use the high quality H264 and smaller and easier to upload MP3 video format. For these I added the visual element of the BBC3 logo, which helps keep the trailer visually interesting when posted online.

Aesthetic Properties:

When I was recording for my radio trailer, I ensured that my voice over would be usable by recording in an isolated room, ensuring that no background noise made its way in to the final recording. I also chose to record using my phone, ensuring that I could quickly and easily reshoot and edit my files, as well as letting me easily access and share them. When putting my trailer together, I focused on fulfilling the requirements of an emotional drama, using emotional lines with unknown context, intriguing the listener into the plot of the show, as well as using dark and dramatic music, accompanied by sudden and unexpected sound effects, each of which market thee show to its young adult target audience, who may search for these more dark and brooding shows.

How successful was this component:

I feel that this component was probably my least successful, although I did ensure that it met all of the requirements of the brief. Most of its components fit with my initial plan, with the sound effects, music and script fitting in exactly with my vision. However, the rushed production of voice over caused me to record all of it myself, which I feel made the distinction between characters clear and the story sound more silly than dramatic. However, this does not mean that this component was a failure, as I still believe this component to be suitable for its purpose of informing audiences about the show, meaning that it ultimately met the briefs expectations.

Print Advertising.

Technical Settings:

I also created multiple versions of my print advert, creating both a PDF version for print, and a higher quality JPEG for online use. I used a resolution of 300dpi, which is seen as the minimum required for something to be appropriate for print. I used a large A3 size of 3508x4961 pixels, which I felt was appropriate as it is an industry standard size whilst also being large enough to fit in a lot of detail. The software I used was affinity photo, which is seen as industry standard for the creation of physical and print media.

Aesthetic Properties:

When creating the print media requested in the brief, I made sure that I would focus on elements of my image which both would mark my work as a member of the detective subgenre as well as aspects which appeal to a younger target audience. As the focal point of my image I decided to use an image of the protagonist character, hoping to endear and establish a bold and memorable character, which is what many young people latch on to when watching a show. However, I also made sure to show the shows plot focus using the common symbolism of the magnifying glass and fingerprint, which helps to establish the distinct sub-genre the show falls in to. When editing my final poster, I decided to darken the photo, a technique often used in dramas which quickly establishes a sense of dread and danger, again firmly establishing the dark tone required for a show to be a part of the drama and to continue the darker aesthetic of my TV trailer. This was contrasted by the brightness of the light emitted from the magnifying glass, which was meant to draw the viewers eye and focus again on the focus on mystery solving in the show. Finally I created my logo, using the font Victorian Decade Demo, as I felt this was both appropriate for the victorian time period, and unique enough to provide a unique house style for the show. I chose to have the logo be bright text on a black background, as this allowed the text to pop without using any more vibrant colours which would disrupt the aesthetic through the whole campaign.

How successful was this component:

This is probably the piece of media which I find to be the most successful, as it creates a striking image which I feel fits the requests of the brief. This is also the component which is most similar to my original vision, with almost all elements established in my original plan still being present. The only differences were a few minor costume and background changes, as the character lost his ascot and the location was changed from a colourful street to a dark wall, as neither this costume piece or a suitable location was able to be found. Despite this, I still think that the mood established in that original idea was preserved, and that my poster fully fulfilled the requirements set by the client brief.

Social Media posts.

Technical Settings:

When creating these aspects of my campaign I followed the brief by focusing all of my posts on different social media platforms and therefore fulfilling the technical requirements for these roles. When creating my twitter (X) and instagram posts, I used picture elements, making sure to also input amounts of likes which are required in real posts. When creating my GIF I instead created a short video of less than 5 seconds, which I then repeated over and over, which is what is required for an online asset to be considered a GIF.

Aesthetic Properties:

I chose to appeal to a wide variety of social media platforms for this section of my campaign, as this is what the brief instructed would be the best way to reach a wide audience. For this component I chose to reuse some of my material from other components, as I felt that this is similar to other social media campaigns, which often base themselves around "sneak peaks" or sharing other campaign elements to a wider audience. For the campaigns original elements I continued to use  the victorian decade demo font, establishing continuity between the disparate elements of my campaign. However I then purposely disrupted my campaign aesthetic through a pseudo video game layout and the use of bright colours, as social media is more suited for bright and quick content rather than more minimalist or understated design ideas. The use of hashtags and taglines also help to spread the show to a more commercial audience, as well as to fit the common design of social media posts.

How successful was this component:

I also believe that this campaign module  was mostly successful, as it allowed me to market to different audiences with different aspects of my show, as well as doing its job established in the brief of spreading show awareness and building hype before the premiere. However, due to technological limitations, this is probably the component least similar to my initial ideas. Although the which "side are you on" looks similar to my initial idea, the website I was using to create my components did not allow for creating TikTok posts, forcing me to pivot this idea to a twitter/X post. Similarly I could not find any software which allowed for the creation of GIFs, which meant I had to instead create a long video of a short looping clip which appears similar to a gif. However, despite these drawbacks, I am still happy with how this component turned out, as it had the visual design which I intended and it fulfils all requirements set out by the brief.

M3- Codes and Conventions

 How I met my media products codes and conventions:

TV Trailer

In my TV trailer, I made sure to  follow the main conventions of the dramatic trailer, giving glimpses of the main plot through narration, whilst not giving away too much. I added in a cut to black at the end in order to build tension and add in a sense of threat and peril.  I also Ended the Trailer with a call to action, including information about where to find the show, fulfilling the design conventions of the trailer in order to maximise the amount of people who watch the show at its premiere, and to increase the shows overall ratings. I based my trailer off of other modern TV trailers I have seen, which often use fast editing (montage editing) and the showing of Dramatic scenes in order to endear the show to a broad audience. Another convention which I chose to follow was that Trailers are used to establish the shows key characters, and to reveal their place in the narrative. Drama series also often use fast paced and orchestral music and trailers for this genre often use the shows most fast paced and action-packed scenes to build tension and suspense. I met these conventions in my own trailer, trying to maximise the possible drama whilst also making sure not every detail of the show is given away. I took most of these conventions from similar trailers, such as Sherlock, which use similar editing in order to make an interesting trailer without spoiling the central mystery. I believe that my video trailer was mostly successful, as it was able to show the core themes and identity of my show without revealing too much. I feel that the only limitation to my trailer is that I accidentally left in some continuity errors, such as if the main character wears glasses or not.

Radio Trailer

In my radio trailer, I also tried to follow the conventions of the medium by using dramatic music in order to show the tone of the drama as a whole, and sound effects in order to tell the story and show the environment in which the story is set. However I purposely subverted the common conventions by focusing on this auditory soundscape over using too many voice clips from the show. I instead used compelling narration and sound design to focus on building up the shows atmosphere over showing too many clips from the show itself. I also included more character dialogue than the video trailer, so that the main plot can still be conveyed without the visual element. I also continued to use narration in order to explicitly say the main story beats, as well as to say when and where the show can be watched, in order to increase the number of people who tune in to the premiere. I also feel that this campaign was mostly successful, being able to build a strong and captivating atmosphere in a very small amount of time. My only limitation here was that I created this before I hired any other actors and so I did all of the voice over myself, which I fear may be noticeable.

Poster

For my Poster, I made sure to focus the attention on to a central image, In my instance the main character, in order to not clutter the frame too much and make the poster seem iconic and recognisable, as well as instantly showing the genre which the show falls into.  I also fulfilled some conventions of the posters for TV dramas, which often focus entirely on an image of the main character, accompanied by the shows title in large,, bold lettering. This is similar to other famous BBC trailers, which often only features the main character in order to attach an actor to a project in the public eye, so that you think of the show whenever you see the actor. I fulfilled the mediums convention of using font design to create a house style by using the Victorian Decade Demo font, which I feel sold both the time period which I chose to set the show in, as well as the genre which I wanted to adhere to. I fulfilled more of the technical codes of posters when I included the BBC3 logo and another call to action, revealing  information about the full shows release date in order to inform people about where the show can be seen and encourage them to tune in for the premiere. Finally, I followed the conventions of posters in general by including a cheesy and nonsensical tagline, which informs people of the shows themes and associates it with fun and humour in the public consciousness, allowing it to stick out more. I believe that this Poster was the most successful piece of marketing that I created, as it fully captured how I pictured the poster looking in my head, and showed off the planned aesthetic for my show, with the only limitations which I believe there to be being some slight cropping issues.

Social Media

For My social media posts, I followed the technical codes by including various hashtags and acknowledgements of the brand and debut date in order to maximise the likelihood that the posts will spread, and that this will increase brand awareness for the show to come. I changed my type of post depending on the platform I was uploading on, and followed the conventions and styles of post associated with each application by focusing on the more light and easy to share advertising when using Twitter, whilst focusing the more clear advertising with the poster on instagram. I also used these social media posts in order to share small details of the plot, without revealing too much, for example by making GIFs of dramatic moments in the trailer. I decided on this format by looking at other TV shows social media posts, which also focus on showing dramatic moments without giving away much of the plot.  This also increased the likelihood of my social media posts becoming popular by focusing on a variety of outlets, such as both images and video. I do overall think that this part of the campaign was successful, as it covered a wide variety of types of posts, which would make it more likely for the campaign as a whole to become popular. However, I think that this part of the campaigns biggest weakness is that most of it consists of elements reused from other parts of the project, which may make this section stand out less.

 D1-legal and ethical considerations.

Regulatory bodies:

ASA: Regulates all UK advertising to make sure it’s legal, decent, honest and truthful. This means that I will have to make sure that none of my advertisements exaggerate details or encourage the viewer to partake in illegal or dangerous activities.

CAP: Covers all non broadcast media and ensures they are up to code. When creating my print media, I will ensure that they all follow these codes closely.

BCAP: Ensures all broadcast media abides by the CAP codes, which i will have to follow when creating my radio video and social media trailers.

OFCOM: Dictates how much advertising is allowed to be shown, meaning I will have to be careful not to use too much advertising on any one specific channel. I will focus on this when creating my Radio and video advertising, as these are the only pieces of advertising which will be broadcast.

BBFC: Gives age ratings to films based on the content within them. I will try to reduce the amount of the shows adult content shown in my advertising, so that the trailer can receive a U or PG and be shown at any time of day, rather than after 9PM. This will be taken into consideration when creating my video trailer, as this is the type of aspersing that the BBFC covers.

Consumer Protections from Unfair Trading Regulations 2008:  This legislation ensures that no advertising can mislead or harass people. I will again have to make sure all advertising is truthful, and that advertising is more passive rather than aggressively advertising to anyone. This will apply to almost of my advertising, as any of my video, print or social media ads could easily be sent to specific people, and I will need to make sure that it doesn't.

Radio trailer.

Legal issues:

One possible legal issue in my radio trailer is the use of music and sound effects from outside sources, which may be under copyright, and so would infringe copyright laws if used without giving credit. I avoided this by making sure all audio was sourced from royalty free websites, ensuring that they all are free to use before including them in my campaign.

Ethical issues:

A legal issue which many regulatory boards, such as ASA, look at when reviewing advertising is whether the advertising in question is truthful or deceptive. This means that advertising cannot lie or exaggerate to the consumers, instead only sharing objective facts. I made sure to do this in my radio trailer by only saying where and when the show is premiering, making sure to check with the brief to ensure that all of the information I share is fully accurate.

Video trailer.

Legal issues:

One legal issue which comes up through the use of actors is whether they have consented to being part of the filming and whether substantial effort has been put into keeping them safe from harm. If this is not done, it could be considered a hostile work environment and the campaign may be taken down. In order to avoid this, I made sure an entire risk assessment was carried out, and that every actor in the production signed a consent form beforehand, in order to ensure that the actors were fully taken care of throughout the filming process.

Ethical issues:

One issue which could apply to my video trailer are issues raised by the representation theory, which states that how certain people or groups are portrayed in media influences how they end up being perceived in the real world by viewers. This is especially notable in this case which focuses on a plot of law enforcement vs criminals, which has a history of not only stereotyping which groups are criminals but also portraying all of these cases in a one sided light, providing no flaws of law enforcement and no empathy for why someone could become a criminal. However, i believe I have avoided this pitfall by using exaggerated archetypes of the genius private detective and the super-villainous master- criminal in my advertising, making it clear that they in no way relate to any present day groups or institutions. I also chose not to represent law enforcement through the use of police, which is obviously an institution which is still in use today and has multiple political debates surrounding it, and instead chose to use the private detective which is a more famous archetype whilst not being analogous to any modern day people or groups. When it came to casting these roles I cast myself as the detective role, with the representation of the male detective being maybe seen as stereotypical, however I also double cast the love interest and super-villain as female, which may be seen as subversive and non stereotypical to the conventions of detective fiction.

Social media.

Legal issues:

One issue with social media is that it can be hard to identify intellectual property rights, as a lot of social media follows trends which are difficult to trace back to the source. This can make advertising using social media difficult, as it is easy to accidentally infringe upon someone’s intellectual property. I counteracted this in my campaign by making sure all ideas were sourced originally, either by reusing already created assets or by using ideas so broad that it is impossible that they were created by one specific person.

Ethical issues:

An issue which is covered by the Consumer Protections from Unfair Trading Regulations 2008 is that advertising is not allowed to harass anyone by repeatedly and unwontedly advertising to them. This is unfortunately easy to do on social media, as there are often multiple avenues to contacting someone and targeted ads mean that advertising can often focus on specific individuals. I avoided this by advertising publicly on accounts devoted solely to advertising the show, rather than finding individuals who may be interested and advertising solely to them.

Print media.

Legal issues:

A legal issue with may appear with my visual and print media is the images and fonts which I sourced in order to create my posters and overall house style. If not  properly credited these sources may be found to infringe copyright laws. In order to combat this I both ensured that all images where taken from royalty free websites, and created a full asset table of all non original assets used in the campaign, in order to make sure that every source was properly credited and can be easily found.

Ethical issues:

Finally, an ethical issue which often impacts physical media is whether that media is socially responsible. This means that the advertising doesn’t encourage any values which are seen as negative by society, and doesn’t encourage its viewers to partake in any illegal or immoral actions. I avoided these problems by focusing more on the product rather than the consumer when creating my advertising, only encouraging the reader to watch the show when it premieres, and hoping to show off the quality of the program rather than encouraging any behaviours or beliefs.

House style:

When creating my campaign, I made sure to create a consistent house style which would make my brand instantly recognisable to a passive audience through the use of a few repeated elements. When creating visual media, including my logo, I repeatedly used the Victorian Decade Demo font which both captured the era of my shows setting and also represented the more sophisticated and intelligent register which I aimed to reach with my writing. I chose to keep a dark but legible colour scheme for all of my real life media, in order to capture a dark tone, and also chose to have certain characters represented by different colours, with the conductor often surrounded by red whilst Dawson and Flynn are surrounded with blues and greens. For my poster I added the tacky tagline “time to go to elementary school”, which I felt attached the show to the famous yet public domain Sherlock Holmes brand, as well as adding some sense of levity to the show. Finally, my house style also consisted of some repeated auditory elements used in my radio and video trailer. With the use of orchestral music I tried to establish the show’s atmosphere and introduce new watchers to the world and setting. Whereas for the moment of Dawson gunshot, I also purposely repeated the same revolver click and shot sound effect in both trailers, which I felt would let the moment remain memorable and be seen to be important across multiple different platforms. Using all of these aspects, I feel that I was able to create a concrete house style, which was able to be built over multiple platforms and which was able to make my show appear original and interesting in the public consciousness.

P4- Social Media Posts

Social Media Posts

Social Media Post Photography Process

When taking My photos for the social media posts, I made sure to position my models in front of a wall of a solid colour, so that the backgrounds could easily be removed and replaced with a solid colour, which makes the images easier to share on social media without becoming too cluttered.  I used affinity Photo to quickly create these assets, which could be shared at an increasing speed until the day of the shows premier. I repurposed my poster here, which could be shared online in order to both generate interest in the show, as well as making the poster more recognisable in the real world, further spreading the knowledge and influence of the show. I also ensured that all of my images fit the aspect ratios of my decided social medias, using portrait 4:5, which are 1080 x 1350.

P4- Poster

 P4- Poster

PDF Version

JPEG Version

Poster Photography Process

When taking my poster photos, I chose to shoot outside of the house of one of my actors, so that I could have an architectural background without worrying about any legal ramifications. I made sure to film this early in my shooting day, so that we had a large amount of light and that all of the details of the scene were visible, and that the brightness could more easily be altered later and that different effects could be added. I made sure to take multiple shots, so that the best one could be easily selected for the final poster. Finally, due to the dolly angle I chose not to use a tripod for the shot, instead opting to use a freehand camera person, who could decide on the best angle for my intended shot. I created my poster using Affinity Photo, which allowed me to combine multiple assets and apply effects until I reached. the mood and atmosphere I was looking for, specifically by contrasting the dark background with the brightness from the magnifying glass, which I wanted to use to symbolise finding the truth and illuminating the mystery. When exporting, I created both a high quality PDF version which would be used for print, as well as a lower quality JPEG version, which could be spread online.

P4- TV trailer

 Final trailer

When exporting my video trailer, I decided to use H.264 file type as this is the industry standard, as well as a resolution of 1280x720 which is high quality but still able to be uploaded to YouTube.

In my Advertising, the characters I used represented both criminal and law enforcement elements, being a crime show. However in a lot of media, trying to represent these groups often has a history of painting certain groups or people in negative lights and as stereotypical criminals, which may lead to the audience perceiving these groups as criminal. Taking this into account when creating my campaign, I believe I counteracted this however by purposely using exaggerated archetypes of cartoonish detectives and master criminals, rather than placing any real world groups or minorities in villainous roles. This ensures that people do not see any of the characters as analogous to real world people, protecting these groups from facing any animosity because of the show.

Behind-The-Scenes/ Blooper reel

Trailer Filming Process

When filming the raw footage for my trailer,  I first ensured that I would be allowed to use all of my locations by either filming at the homes of the cast and crew, or filming in nature locations, In order to make sure I wouldn’t have to do any filming which would require asking for permission. Whilst filming, I was constantly looking back over footage in order to both make sure that all of the lighting and sound levels were good and to see if any scenes needed to be re-shot. When directing my actors, I made sure to inform them of the tone and context which I wanted for scenes, in order to make sure that they gave the best possible performance, whilst also allowing them to pitch ideas and give their own creative input in props and how to shoot certain scenes. I then uploaded these clips and edited out any unusable scenes, making sure that I used the best possible take for all scenes and that they were up to a professional standard for the final trailer. I also lowered the volume of any clips which went above  -6db. I exported the video as both a high quality master file for television use and a compressed H264 file which can be posted online.

P4- Radio

Radio Trailer

Radio Recording Process

After scripting my radio trailer, I first browsed through free online sound effects and royalty free music sites in order to source all of the non original sounds which I would need to fill out my radio trailer. When it came to recording audio, I made sure to read through the script multiple times beforehand and to have it in front of me during recording, so that I made sure that I followed the tips for mood and intonation in. the script. I also made sure that I recorded in a small and isolated room, so that no other background noises were recorded and so that the audio levels would record properly. Once the lines had all been recorded and uploaded to Final Cut Pro, I listened through them all in order to make any adjustments I needed to, such as altering sound levels and cutting out any audio around the necessary line. Once all of the lines had been finished, I was able to combine them and recut them in order to fit into my radio trailer, which I then exported as two master files, one fully audio WAV file for radio work and a video and audio mp4 version for uploading to YouTube.

 

M2- Justifying Your Choices

Tv Trailer

I have chosen to advertise using a TV trailer, as I feel this is one of the best ways to market specifically to a target audience. This not only ensures that those who see the advertisement are interested in watching TV programs, but depending on the time the ad is broadcast we could ensure that it is seen by those interested in similar shows, and so build up a fan base from those who are already fans of similar shows. The statistics also show that 56% of people feel that TV adverts are the most impactful to them, and so we should market to this majority. This is a format already widely used by the BBC who often feature multiple ads on the run up to the release of a new show. This medium is suitable for my target demographic of 15-21 year olds, as they often watch shows they like the moment that they air, and so are less likely to be able to skip the ad which makes them more likely to be made aware of and become interested in the new drama. This audience also often uses this medium in order to find new shows to watch, and so are more receptive to this form of advertising.

An example of another television series which used Video advertising is The Bear, which trailer was able to reach 1.3 million views on YouTube, successfully spreading awareness of the existence of a new media property.

Radio Trailer

I have also chosen to create a radio trailer in order to aid with the marketing of my new show, as I feel this is one of the ways to instantly inform a very large amount of people about the show’s existence, due to the large base of people who listen to the radio on their way to work or school.  According to the above survey, BBC radio reaches 34.8 Million people every week, and so taking advantage of this large amount of listeners will be crucial in getting our show recognised on a wide scale. This is also a strategy which has worked well for BBC in the past, as not only does it allow them to cross promote their various products, but the radio presenters also provide free advertising by showing their support to the show in a more friendly recommendation, rather than the more abrasive orders of most advertising. This medium may not be as suitable to 15-21 year olds as this age demographic does not listen to the radio as often, but this will increase the broader cultural knowledge of the show, which is likely to inform our target audience through cultural osmosis.

Although not used as often by younger generations, this medium is suitable for my younger target audience as they often listen to radio on their trips to or from work or school, and so are likely to be reached by the trailer multiple times. I also could try to reach audiences who are fans of detective dramas by advertising on stations which broadcast media similar to this, such as those that broadcast detective radio plays. 

An example of a successful recent radio trailer is the trailer for The Star Beast, which is the most recent doctor who episode. This trailer is successful as it is able to quickly recap past events and explain the plot of the episode, whilst still being able to keep the mystery of the episodes plot events and ending.

Poster

Thirdly,  I have chosen to create a physical print advertisement, which will be used for Buses,  posters and other individual print use.  I feel that through this, I will be able to create an image, main character and title which becomes iconic, increasing how well known the show is before its premiere. Print media has been seen to be one of the forms of advertising which people are most receptive to, as the statistics show that 82% of consumers trust print media when deciding to purchase something. This means that by using this, I can not only inform people of the show but also convince them to tune in for the premiere.  This is a strategy often used by the BBC, who not only put these posters on the sides of busses, so that people passively take them in during their day to day lives, but also sell these posters to fans of the show, further increasing the shows profit and cultural relevance. This medium is suitable for a 15-21 year old target audience, specifically those who are still students or in employment, as they are most likely to see advertisements on buses every day, and so they will gradually become more aware of the shows existence and become interested in watching it. This generation also often uses posters as decoration, and so often go looking for posters which interest them or are visually striking to them, making this part of the campaign appeal specifically to my target audience.

A famous example of a TV poster is the poster for the TV adaptation of Watchmen, which is able to both utilise the iconography of the original comic whilst also revealing one of the shows new characters, cementing them as a part of the universe.

Social Media Posts

Finally, I have chosen to market my TV show through the use of an extensive social media campaign (using twitter, instagram and Gifs) which I feel will market specifically towards our younger age bracket, who often use social media extensively, as well as increasing the chance that the show will "go viral" or become popular. The bar graph shows here that social media promoted posts is the highest ranked form of advertising by respondents, showing how important this aspect is in making the show be easily and repeatedly advertised to a large amount of viewers. The use of social media is a strategy which has been used increasingly by the BBC recently, who often use it to upload clips and promote fan discussion, which increases peoples excitement for the next episode as well as their sense of community with other fans. This medium is incredibly suitable for a 15-21 year old audience, who spend a large amount of time online, and so are incredibly likely to find the show and decide upon if they would enjoy it, as well as the internet giving them a place to create a fandom, which has the potential to propel a show into world-famous stardom. This part of the campaign will appeal to this audience because the use of popular trends encourages discussion and repitition, which younger audiences enjoy doing with shows that they are fans of.

A final piece of media which was successfully able to use social media in its campaign is Pretty Little Liars, which often uses social media to advertise upcoming series and episodes before they release.

P4- Creating the Campaign

 Asset Table

P3- Pre-production planning

 Pre-Production Documents

Location permission for filming and photographs:

TV advert:

Radio advert:

Print advert:

Social media adverts:

Filming planning documents: