Performance
A performance video is in a concert or band setting where you see the band playing the song, it looks as if the band is performing. Either a live performance or lip synching to the recording.
Concept
Videos without a story and instead focus more on the visuals. More abstract than other types of videos. Based on a specific idea. Left field choices and striking visuals.
Narrative
The video is telling a story through its visuals. Can be simple or complex. Can either match or contrast the music and lyrics of the video. The story develops throughout the video. Can match the themes of the song.
Hip hop video conventions
- Performing into the camera. Gesturing
- Camera focused on main artist throughout
- locations: in cities, their homes, studio, clubs, minimalist
- crowds of people
- use of alcohol and brands
- displaying wealth and status
- power over people
- References in lyrics to other media
- can use monochrome colours
Rock video conventions
- narrative elements
- Abrupt editing in time with beat or lyrics. Fast paced
- visual symbolism
- slo mo
- use of performance aspects
- locations: on stage, urban setting,
- messages: passionate and emotional, anti establishment or society
- High octane or tense
- emphasis on fans
- use of instruments
- lots of jumping, often in time
- appealing to youth
- backstage
- shows bands friendship
- casual black clothes
- backlighting
- cross cuts between story and performance
Intertextuality
Allusion: when a text refers to another to help the audience to understand the message
Pastiche/homage: A text refers to another as a sign of respect for it
Parody/satire: When a text mocks another or tries to subvert it
Plagiarism: attempting to copy another piece of work illegally
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