M1-Distribution and Marketing

 Marketing

To try and market my song to the bands younger target audience I will focus most of my marketing on establishing a social media presence for the song before the festival. Since younger generations prefer this to more forms of physical advertising, this is how we are more likely to bring in an audience who will enjoy the video. The Above the line marketing I will use is by releasing incredibly short exclusive clips of the video, on channels and accounts linked to both the band and the music festival, making sure that people know the two are linked, and convincing fans of the band to either go to or tune in to watch the festival. I could also try to include images or clips of the video in any television or physical advertisements for the festival, such as flyers and clips on music video channels such as The box, as well as adverts for the whole festival on more popular channels such as the BBC or ITV. Leading up to the festival I will focus on more Below the Line marketing strategies. I will do this by specifically targeting people who have already shown interest in the festival with an increased number of targeted ads for the video and the festival as a whole. Using these different avenues, I hope that I can get as many people as possible to watch the video when it first premieres, building an audience immediately before it is commercially released.

Distributing

Initially, the video will be exclusively shown at the music video vamp music festival, with it being seen by both people attending the festival live, and a tv audience that the festival is being broadcast to. This initial broadcast will give the video an immediate boost in popularity, which I hope will be able to make a large amount of people become fans very quickly. After this, the video will be uploaded to YouTube, either independently or on under the umbrella company of VEVO. This is the most popular way nowadays for music videos to gain a large mount of popularity, with popular videos being able to quickly amass millions of views and fans. An example of this is the band ok go who amassed a large following when their one hit wonder “here it goes again” went viral on YouTube for its use of concept elements, which I am also heavily using in the plan for my video. I will also use other methods of social media and the internet to spread my photo, by both uploading the whole video to other social medias such as twitter, or by further linking it to the band by posting it on a band website or account, with their permission. I can also try to spread the video into the farther world of music by uploading it to older music forums or letting it be played on popular music video channels like 4music. By using these techniques, I hope to give the video a more long-lasting life and popularity beyond the initial viewing, and to hopefully keep the video popular for many more years to come.