The brief
In the brief we were asked to create a music video for a song from either a pre established or local artist, which did not have a pre-existing video. It had to run for at least the length of the normal song, be made of a majority of original material, with any other copyright-free material having been referenced, and have a BBDC rating of no higher than 12. When creating the video, up to three people could work together and take on different individual roles. The video finally needed to be exported as both a master version for use in a festival, and a lower quality online version.
How I ensured I met the brief.
When I began to consider the brief, I first tried to find a song without any music video which I was already a fan of and which could prompt images in my head, as this would make sure that I both wouldn’t become tired of the song whilst also giving me ideas and inspirations for the video, instead of being more dry and generic. This also was one of the reasons why I was able to fulfil the requirement of my video being as long as the song. I ultimately decided upon soft fuzzy man as it had always been a song that I had enjoyed and which had an already existing, if incredibly vague, narrative for me to adapt and translate into the video. The songs themes would also be a fun challenge to represent visually, being forced to use special effects I had never used before to represent the songs supernatural tone, which I think I was able to do to great effect in my final video. Since I was already a fan of the artist I wanted to try and conform to their pre-existing aesthetics and brand, trying to seem unusual and appeal to a niche audience, as well as featuring dark, strange and stylised stories and presentation. The song is also relatively child friendly, and so it could remain within the ratings limit specified. I tried to keep this light tone when planning out my video, whilst also trying to memorise and understand the videos timings, so that I could make sure that the whole song would be covered by the music video. I had a limited crew who took up specific roles, with myself as the director and one of the actors and my brother being an actor and occasional camera operator. I made sure that almost all of the content created for the video was created originally, and took note of the copyright free sources used for the creation of special effects, which are listed below. These effects also conformed to the genre of indie and horror themed music, which try to use new and unusual effects to try and push the boundaries of what music videos often do.
My main obstacle when trying to create this video was time, as the short few days that we had to film meant that we often had to film all day to fill in some of the shots. If I was to try and create a similar project again I would give myself a lot more time for filming, only filming one or two hours each day so it would be a less rushed and burned out production. Since every member of the crew was from the same household and had all tested, we did not need to alter any of the video to account for Covid guidelines. Through my working, I was able to ultimately meet my deadlines and fully create my video in the allotted time, without having to leave out any edits or ideas which I was worried may have been more time consuming than they ultimately were. I exported the video in both a high quality format which can be used in professional screenings, and a lower quality format which is able to be easily shared and uploaded online. I uploaded the video to the industry standard of an mp4 file, at 24 frames per second and in a resolution of1920x1080. For the video codec of the high quality version Apple hi-res was used, where the lower quality version used H.264.
Sources for copyright free visual effects :
https://youtu.be/--XTYmcUL4Q?list=PLNCK1M03YpqDiWOksukGfrHsXM_hoBxBO
https://youtu.be/8l8SCj4k6OE?list=PLNCK1M03YpqDiWOksukGfrHsXM_hoBxBO
https://youtu.be/D1Eg4rbB1XM?list=PLNCK1M03YpqDiWOksukGfrHsXM_hoBxBO
https://youtu.be/V8HzYUiNOts?list=PLNCK1M03YpqDiWOksukGfrHsXM_hoBxBO
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