When exporting my video trailer, I decided to use H.264 file type as this is the industry standard, as well as a resolution of 1280x720 which is high quality but still able to be uploaded to YouTube.
In my Advertising, the characters I used represented both criminal and law enforcement elements, being a crime show. However in a lot of media, trying to represent these groups often has a history of painting certain groups or people in negative lights and as stereotypical criminals, which may lead to the audience perceiving these groups as criminal. Taking this into account when creating my campaign, I believe I counteracted this however by purposely using exaggerated archetypes of cartoonish detectives and master criminals, rather than placing any real world groups or minorities in villainous roles. This ensures that people do not see any of the characters as analogous to real world people, protecting these groups from facing any animosity because of the show.
Behind-The-Scenes/ Blooper reel
Trailer Filming Process
When filming the raw footage for my trailer, I first ensured that I would be allowed to use all of my locations by either filming at the homes of the cast and crew, or filming in nature locations, In order to make sure I wouldn’t have to do any filming which would require asking for permission. Whilst filming, I was constantly looking back over footage in order to both make sure that all of the lighting and sound levels were good and to see if any scenes needed to be re-shot. When directing my actors, I made sure to inform them of the tone and context which I wanted for scenes, in order to make sure that they gave the best possible performance, whilst also allowing them to pitch ideas and give their own creative input in props and how to shoot certain scenes. I then uploaded these clips and edited out any unusable scenes, making sure that I used the best possible take for all scenes and that they were up to a professional standard for the final trailer. I also lowered the volume of any clips which went above -6db. I exported the video as both a high quality master file for television use and a compressed H264 file which can be posted online.
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